The master twin is the source of truth. Every local store twin inherits it — then layers store-level knowledge on top.
Tone rules, safety rules, and general mattress buying intelligence: types, firmness, cooling, motion isolation, pressure relief, sizes, bases, trials, warranties.
Product categories, financing policy, delivery policy, warranty and return/trial terms, sales scripts, common objections, and approved vs. restricted claims.
Local twins add store hours, offers, ZIPs, delivery timing, and contacts — plus session memory and lead scoring. Update the master once; every location stays consistent.
No invented inventory, prices, discounts, availability, delivery timing, financing approval, warranty terms, or store policies. If something isn't verified in the knowledge base, Catlyn says so clearly. No medical diagnosis or pain-relief promises — comfort factors only, with a healthcare referral when pain is serious or persistent. AI identity is always disclosed.